Start with the mindset
- Keep it short; thirty to sixty seconds is plenty.
- Use one idea per video; one tip, product, or moment.
- Be yourself; a little rough and real beats slick and generic.
Light
Face the light. A window or open bay door should be behind your phone and in front of you. If overhead lights cast hard shadows, step toward softer natural light.
Frame
- Hold the phone at eye level.
- Use both hands, tuck your elbows, or lean the phone against something steady.
- Leave a little space above your head.
- Film vertical for Reels and short social video; horizontal for YouTube.
Sound
Stay within a few feet of the phone. Turn down background music, avoid loud fans, and step away from the busiest area. A small clip-on microphone is optional, not required.
The 60-second shot checklist
- □ My face is lit from the front.
- □ The phone is steady and at eye level.
- □ The background is tidy.
- □ I am close enough to be heard.
- □ The phone is turned the right way for the platform.
- □ I know the one point I want to make.
- □ Video quality is set to 1080p or 4K.
Five ideas that always work
- The 60-second how-to: answer one aisle question.
- New arrival: show what it is, what it does, and who needs it.
- Meet the team: introduce one employee and what they help with.
- Seasonal tip: name what to do before the weather changes.
- Project of the week: show something a customer or your team made.